The Psychology Behind Mobile Purse AdoptionIncentives and rewards such as price cuts, cashback and loyalty factors can be powerful incentives for mobile wallet adoption. Nonetheless, the exact aspects that drive mobile wallet adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this study analyzes
The Difference Between Dynamic And Static Retargeting
The Psychology Behind Mobile Pocketbook FosteringRewards and rewards such as discount rates, cashback and loyalty points can be effective incentives for mobile budget adoption. Nonetheless, the precise variables that drive mobile budget adoption are still an enigma.Making use of the stimulus-organism-response (S-O-R) theory as a theoretical basis,